Corporate Identity

Our Brand Philosophy

The Dealti Logistics brand stands for trust, uninterrupted motion and a sustainable approach to operations. Consistency, clarity and professionalism are essential across all of our visual and written communication.

This page defines the core elements that represent our brand correctly in every medium: logo, colour, typography and language.

Logo

Our logo is the most visible representation of our brand and its proportions and integrity must always be respected.

On light backgrounds

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On dark backgrounds

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Symbol

Used only in tight spaces: favicon, app icon and social media profile images.

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Usage Rules

• Do not stretch, rotate or skew the logo or alter its proportions.
• Do not change the logo colours or add shadows or effects.
• Keep sufficient clear space around the logo.
• Do not place the logo over visually complex backgrounds or colours without enough contrast.

Minimum width of 96 px on screen and 20 mm in print.

Colour Palette

Our palette defines Dealti's modern and reliable character. Brand green is the accent colour; primary surfaces use neutral tones.

Typography

All digital and printed materials are set in Figtree. Noto Sans is used for the Cyrillic alphabet.

Visual Language

• Minimal, balanced composition with generous white space
• Clear alignment and readable hierarchy
• Modern colour use with limited accent tones
• Photography shows the real field: vehicles, corridors, operations; natural light, no exaggeration

Tone of Voice

Our communication style is professional, respectful and solution oriented. Transparency and directness are essential in written and verbal messages.

All corporate communication is conducted in Turkish, English and Russian.

Brand Use

Contact us to request permission or press materials before using our logo and brand assets.